{"id":336,"date":"2025-01-03T21:08:47","date_gmt":"2025-01-03T21:08:47","guid":{"rendered":"https:\/\/vinhomadeira.web.uma.pt\/?page_id=336"},"modified":"2025-12-24T15:22:19","modified_gmt":"2025-12-24T15:22:19","slug":"estado-da-arte","status":"publish","type":"page","link":"https:\/\/vinhomadeira.web.uma.pt\/en\/estado-da-arte\/","title":{"rendered":"the State of Play"},"content":{"rendered":"<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>This application presents a unique opportunity to raise awareness among various segments of island society about the importance of vinegrowers in preserving Madeira Wine Traditions.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded is-style-rounded--1\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1366\" src=\"https:\/\/vinhomadeira.web.uma.pt\/wp-content\/uploads\/2025\/01\/3apcandidatura_n.jpg\" alt=\"\" class=\"wp-image-341\"\/><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"translation-block\">The University of Madeira has formally submitted the request to register Madeira Wine Traditions in the <a href=\"https:\/\/www.patrimoniocultural.gov.pt\/inventarioinpci\/\" target=\"_self\"><strong>National Inventory of Intangible Cultural Heritage<\/strong><\/a>. This is one of the steps required for the submission of an application to UNESCO. The preparation of the technical dossier was based on the <strong>study<\/strong> of the vast wealth of data on the cultural manifestation under analysis, collected by researchers from different areas of knowledge, since the beginning of the twentieth century. The <strong>fieldwork <\/strong>also included the collection of <strong>72 audio interviews<\/strong> of individuals from the entire Madeira Wine community, among which 24 are vine growers.<\/p>\n\n\n\n<p>Outra linha de a\u00e7\u00e3o, iniciada logo na fase das entrevistas, consistiu em sensibilizar os viticultores para a necessidade de estarem representados por um coletivo, nomeadamente uma <strong>associa\u00e7\u00e3o socioprofissional<\/strong>. Esta permitir-lhes-ia tomar parte de forma ativa nas decis\u00f5es que ir\u00e3o moldar o seu futuro, sendo um passo muito importante para assegurar a sobreviv\u00eancia da sua atividade.<\/p>\n\n\n\n<p>A metodologia adotada para a prepara\u00e7\u00e3o da candidatura privilegiou, sempre que poss\u00edvel, a <strong>participa\u00e7\u00e3o da comunidade<\/strong> interessada neste processo de patrimonializa\u00e7\u00e3o. Assim, a cada uma das oito empresas autorizadas a produzir Vinho Madeira, foi solicitado que selecionasse e cedesse material fotogr\u00e1fico e audiovisualdos seus acervos. O objetivo \u00e9 documentar o pedido de inscri\u00e7\u00e3o no invent\u00e1rio nacional do PCI. Foi poss\u00edvel reunir, desta forma, <strong>278 fotografias e 5 v\u00eddeos <\/strong>que retratam o processo de produ\u00e7\u00e3o (da latada at\u00e9 ao engarrafamento). Uma dessas empresas (<a href=\"https:\/\/www.madeirawinecompany.com\/en\/\">Madeira Wine Company<\/a>) forneceu ainda c\u00f3pias de v\u00e1rios <strong>documentos in\u00e9ditos<\/strong> at\u00e9 hoje, conservados no seu arquivo empresarial. Estes documentam ocorr\u00eancias importantes para a hist\u00f3ria das manifesta\u00e7\u00f5es culturais em an\u00e1lise.<\/p>\n\n\n\n<p class=\"translation-block\">One of the most important actions carried out, as part of the preparation of the application, was its presentation to a <strong>wide range of entities<\/strong>, from Regional Government bodies, city councils, companies in the sector, non-profit cultural and recreational organizations, etc. The following are the meetings held with these entities and their respective dates:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">18\/04\/2024 \u2013 meeting with the President of the <a href=\"https:\/\/www.madeira.gov.pt\/presidencia\" target=\"_self\">Regi\u00e3o Aut\u00f3noma da Madeira<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">12\/06\/2024 \u2013 meeting with the President of the Mesa da Sec\u00e7\u00e3o dos Vinhos da <a href=\"https:\/\/www.acif-ccim.pt\/\" target=\"_self\">ACIF-CCIM<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">19\/06\/2024 \u2013 meeting with the Assembleia da Mesa da Sec\u00e7\u00e3o dos Vinhos da <a href=\"https:\/\/www.acif-ccim.pt\/\" target=\"_self\">ACIF-CCIM<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">25\/06\/2024 \u2013 meeting with the President of the <a href=\"http:\/\/amc-cgm.blogspot.com\/\" target=\"_self\">Confraria Enogastron\u00f3mica da Madeira<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">26\/06\/2024 \u2013 meeting with the manager and the staff of <a href=\"https:\/\/henriquesehenriques.pt\/\" target=\"_self\">Henriques &amp; Henriques<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">27\/06\/2024 \u2013 meeting with the manager and the staff of <a href=\"https:\/\/www.madeirawinecompany.com\/en\/\" target=\"_self\">Madeira Wine Company<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">03\/07\/2024 \u2013 meeting with the manager and the staff of <a href=\"https:\/\/www.hmborges.com\/\" target=\"_self\">H. M. Borges<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">03\/07\/2024 \u2013 meeting with manager and the staff of <a href=\"https:\/\/www.facebook.com\/jfariamadeira\/?locale=pt_PT\" target=\"_self\">J. Faria &amp; Filhos<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">04\/07\/2024 \u2013 meeting with the manager and the staff of <a href=\"http:\/\/www.justinosmadeira.com\/?fbclid=IwZXh0bgNhZW0CMTAAAR0Rz80bGeTM5rb30KREiX0I_sDiymk6zSSG-kXfxDVcHHbHyn12J71FN2c_aem_n1i2l7EdzZm1VfftKdGmzg\" target=\"_self\">Justino\u2019s Madeira<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">04\/07\/2024 \u2013 meeting with the manager and the staff of <a href=\"https:\/\/vinhosbarbeito.com\/\" target=\"_self\">Vinhos Barbeito<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">11\/07\/2024 \u2013 meeting with the manager and the staff of <a href=\"https:\/\/cafmadeira.pt\/madeira-vintners\/\" target=\"_self\">Madeira Vintners<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">15\/07\/2024 \u2013 meeting by Zoom with the Vereadora da Educa\u00e7\u00e3o e da Juventude of the <a href=\"https:\/\/cm-portosanto.pt\/\" target=\"_self\">C. M. do Porto Santo<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">17\/07\/2024 \u2013 meeting with the Vice-Presidente of the <a href=\"https:\/\/www.cmcalheta.pt\/\" target=\"_self\">C. M. da Calheta<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">18\/07\/2024 \u2013 meeting with the President of the <a href=\"https:\/\/cm-camaradelobos.pt\/\" target=\"_self\">C. M. de C\u00e2mara de Lobos<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">18\/07\/2024 \u2013 meeting with the Vice-President of the <a href=\"https:\/\/www.cm-santacruz.pt\/\" target=\"_self\">C. M. de Santa Cruz<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">22\/07\/2024 \u2013 meeting with the <a href=\"https:\/\/www.madeira.gov.pt\/drcce\" target=\"_self\">Diretor Regional das Comunidades e da Coopera\u00e7\u00e3o Externa<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">22\/07\/2024 \u2013 meeting with the manager and the staff of <a href=\"https:\/\/www.facebook.com\/pages\/Doliveiras\/143568439152070\" target=\"_self\">D\u2019Oliveiras<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">22\/07\/2024 \u2013 meeting with the oenologist of <a href=\"http:\/\/www.justinosmadeira.com\/?fbclid=IwZXh0bgNhZW0CMTAAAR0Rz80bGeTM5rb30KREiX0I_sDiymk6zSSG-kXfxDVcHHbHyn12J71FN2c_aem_n1i2l7EdzZm1VfftKdGmzg\" target=\"_self\">Justino\u2019s Madeira<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">22\/08\/2024 \u2013 meeting with the manager of <a href=\"https:\/\/www.google.com\/search?q=Quinta+das+Vinhas+do+Estreito+da+Calheta&amp;rlz=1C1GCEA_enPT1042PT1042&amp;oq=Quinta+das+Vinhas+do+Estreito+da+Calheta&amp;gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIICAEQABgWGB4yCggCEAAYgAQYogQyCggDEAAYgAQYogQyCggEEAAYgAQYogQyCggFEAAYgAQYogQyCggGEAAYgAQYogTSAQc2MDVqMGo0qAIAsAIA&amp;sourceid=chrome&amp;ie=UTF-8\" target=\"_self\">Quinta das Vinhas<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">26\/08\/2024 \u2013 meeting with the President of the <a href=\"https:\/\/www.facebook.com\/CDISA2022\/\" target=\"_self\">CDISA<\/a>; meeting with the manager of <a href=\"https:\/\/ferreiras.com.pt\/\" target=\"_self\">Ferreira\u2019s<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">28\/08\/2024 \u2013 rmeeting with the <a href=\"https:\/\/www.madeira.gov.pt\/drc\" target=\"_self\">Diretor Regional da Cultura<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">30\/08\/2024 \u2013 meeting with the President of the <a href=\"https:\/\/ivbam.madeira.gov.pt\/\" target=\"_self\">Instituto do Vinho, do Bordado e do Artesanato da Madeira<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">02\/09\/2024 \u2013 meeting with the owner of <a href=\"https:\/\/www.quintasantaluzia.com\/pt\/\" target=\"_self\">Quinta de Santa Luzia<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">09\/09\/2024 \u2013 meeting with the <a href=\"https:\/\/www.madeira.gov.pt\/sretc\" target=\"_self\">Secret\u00e1rio Regional da Economia, Turismo e Cultura<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">24\/09\/2024 \u2013 meeting by Zoom with the CEO of <a href=\"https:\/\/saraivainc.coffeecup.com\/\" target=\"_self\">Saraiva Inc. <\/a>de New Bedford (E.U.A.).<\/li>\n\n\n\n<li class=\"translation-block\">30\/09\/2024 \u2013 meeting with the Vice-President of the <a href=\"https:\/\/www.cm-pontadosol.pt\/\" target=\"_self\">C. M. da Ponta do Sol<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">02\/10\/2024 \u2013 meeting with the Vice-President of the <a href=\"https:\/\/cm-ribeirabrava.pt\/\" target=\"_self\">C. M. da Ribeira Brava<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">08\/10\/2024 \u2013 meeting with the Director of the <a href=\"https:\/\/cm-camaradelobos.pt\/component\/content\/article\/958-cce-centro-civico-do-estreito?catid=18&amp;Itemid=1650\" target=\"_self\">Centro C\u00edvico do Estreito de C\u00e2mara de Lobos<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">08\/10\/2024 \u2013 meeting with the Vice-President of <a href=\"https:\/\/cm-machico.pt\/\" target=\"_self\">C. M. de Machico<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">21\/10\/2024 \u2013 meeting with the President of the <a href=\"https:\/\/www.instagram.com\/cavenport_ve\/reel\/DCII2_wP2bt\/\" target=\"_self\">C\u00e2mara Venezuelana Portuguesa de Com\u00e9rcio, Ind\u00fastria, Turismo e Afins<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">29\/11\/2024 \u2013 meeting with the President of the <a href=\"https:\/\/www.serrasdailha.pt\/\" target=\"_self\">Associa\u00e7\u00e3o Serras da Ilha<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">17\/01\/2025 \u2013 meeting with the President of the <a href=\"https:\/\/cm-camaradelobos.pt\/informacoes\/concelho\/freguesias\/freguesia-do-estreito-de-camara-de-lobos\" target=\"_self\">Junta de Freguesia do Estreito de C\u00e2mara de Lobos<\/a>.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">We were also <strong>present at events<\/strong> such as <a href=\"https:\/\/www.acif-ccim.pt\/expomadeira-2024\/\" target=\"_self\">EXPO MADEIRA<\/a> (Barreiros Stadium, 13\/07\/2024), providing information about the application to visitors to the fair, at the stand of the University of Madeira.<\/p>\n\n\n\n<p>O envolvimento da comunidade n\u00e3o se ficou, por\u00e9m, por aqui. Os alunos do 2\u00ba ano das licenciaturas de <a href=\"https:\/\/www.uma.pt\/ensino\/1o-ciclo\/licenciatura-em-direcao-e-gestao-hoteleira\/\">Dire\u00e7\u00e3o e Gest\u00e3o Hoteleira<\/a> (<a href=\"https:\/\/www.uma.pt\/sobre\/faculdades-e-escolas\/escola-superior-de-tecnologias-e-gestao\">ESTG<\/a>; orienta\u00e7\u00e3o: <a href=\"https:\/\/vinhomadeira.web.uma.pt\/en\/?page_id=760\" data-type=\"page\" data-id=\"760\">AJMS<\/a>) e de <a href=\"https:\/\/www.uma.pt\/ensino\/1o-ciclo\/licenciatura-em-estudos-de-cultura\/\">Estudos de Cultura <\/a>(DLLC da <a href=\"https:\/\/www.uma.pt\/sobre\/faculdades-e-escolas\/artes-e-humanidades\">FAH<\/a>; orienta\u00e7\u00e3o: <a href=\"https:\/\/vinhomadeira.web.uma.pt\/en\/?page_id=760\" data-type=\"page\" data-id=\"760\">NNN<\/a>) apresentaram a candidatura e os seus objetivos junto de um total de <strong>62<\/strong> <strong>institui\u00e7\u00f5es de proximidade<\/strong>, incluindo juntas de freguesia, casas do povo, centros de dia, escolas secund\u00e1rias, universidades seniores, associa\u00e7\u00f5es com fins culturais e recreativas, etc. S\u00e3o elas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>28\/10\/2024&nbsp;&#8211; <a href=\"https:\/\/www.garoutadocalhau.com\/servicos\/\">Associa\u00e7\u00e3o de Desenvolvimento Comunit\u00e1rio &#8211; Garouta do Calhau<\/a> (Funchal).<\/li>\n\n\n\n<li>04\/11\/2024&nbsp;&#8211; <a href=\"https:\/\/cm-ribeirabrava.pt\/universidade-senior\/\">Universidade S\u00e9nior<\/a> (Ribeira Brava).<\/li>\n\n\n\n<li>04\/11\/2024&nbsp;&#8211; <a href=\"https:\/\/epcc.pt\/\">Escola Profissional Crist\u00f3v\u00e3o Colombo<\/a> (Funchal).<\/li>\n\n\n\n<li>05\/11\/2024&nbsp;&#8211; <a href=\"https:\/\/conselhodecultura.uma.pt\/\">Conselho de Cultura da UMa<\/a> (Funchal).<\/li>\n\n\n\n<li>05\/11\/2024&nbsp;&#8211; <a href=\"https:\/\/www.casapovosaoroque.pt\/centro-de-dia\/\">Centro de Dia de S\u00e3o Roque<\/a> (Funchal).<\/li>\n\n\n\n<li>07\/11\/2024&nbsp;&#8211; <a href=\"https:\/\/www.uma.pt\/sobre\/faculdades-e-escolas\/artes-e-humanidades\/\">Faculdade de Arte e Humanidades da UMa<\/a> (Funchal).<\/li>\n\n\n\n<li>08\/11\/2024&nbsp;&#8211; <a href=\"https:\/\/jfsgoncalo.pt\/\">Junta de Freguesia de S\u00e3o Gon\u00e7alo<\/a> (Funchal).<\/li>\n\n\n\n<li>11\/11\/2024&nbsp;&#8211; <a href=\"https:\/\/www.jf-canico.pt\/freguesia\/instituicoes\/13\">Lar Jardim do Sol do Cani\u00e7o<\/a> (Santa Cruz).<\/li>\n\n\n\n<li>13\/11\/2024&nbsp;&#8211; <a href=\"https:\/\/pem.funchal.pt\/centro-de-convivio-professor-virgilio-pereira-e-ja-uma-realidade\/\">Centro de Conv\u00edvio Professor Virg\u00edlio Pereira<\/a> (Funchal).<\/li>\n\n\n\n<li>13\/11\/2024&nbsp;&#8211; <a href=\"https:\/\/www.uma.pt\/departamentos\/linguas-literaturas-e-culturas\/pessoas\/\">Departamento de L\u00ednguas, Literaturas e Culturas<\/a> (Funchal).<\/li>\n\n\n\n<li>14\/11\/2024&nbsp;&#8211; <a href=\"http:\/\/www.fregestreitodecamaradelobos.pt\/\">Junta de Freguesia do Estreito de C\u00e2mara de Lobos<\/a> (C\u00e2mara de Lobos).<\/li>\n\n\n\n<li>18\/11\/2024&nbsp;&#8211; <a href=\"https:\/\/cp-camaradelobos.pt\/\">Casa do Povo de C\u00e2mara de Lobos<\/a> (C\u00e2mara de Lobos).<\/li>\n\n\n\n<li>18\/11\/2024&nbsp;&#8211; <a href=\"https:\/\/www.freguesiadase.pt\/\">Junta de Freguesia da S\u00e9<\/a> (Funchal).<\/li>\n\n\n\n<li>18\/11\/2024&nbsp;&#8211; <a href=\"https:\/\/www.jfimaculado.pt\/autarquia\/servicos\/3\">Universidade S\u00e9nior do Imaculado Cora\u00e7\u00e3o de Maria<\/a> (Funchal).<\/li>\n\n\n\n<li>18\/11\/2024&nbsp;&#8211; <a href=\"https:\/\/www.jf-santamariamaior.pt\/\">Junta de Freguesia de Santa Maria Maior<\/a> (Funchal).<\/li>\n\n\n\n<li>26\/11\/2024&nbsp;&#8211; <a href=\"https:\/\/www.cmcalheta.pt\/pt\/viver\/associativismo\/associacoes\">Associa\u00e7\u00e3o Grupo de Folclore da Calheta<\/a> (Calheta).<\/li>\n\n\n\n<li>27\/11\/2024&nbsp;&#8211; <a href=\"https:\/\/www.facebook.com\/p\/Esbo%C3%A7o-Subtil-Lda-100066799772865\/\">Esbo\u00e7o Subtil Lda<\/a> (Funchal).<\/li>\n\n\n\n<li>29\/11\/2024&nbsp;&#8211; <a href=\"https:\/\/esffranco.edu.pt\/web\/\">Escola Secund\u00e1ria Francisco Franco <\/a>(Funchal).<\/li>\n\n\n\n<li>04\/12\/2024&nbsp;&#8211; <a href=\"https:\/\/cm-camaradelobos.pt\/servicos\/educacao\/biblioteca-municipal\">Biblioteca Municipal de C\u00e2mara de Lobos<\/a> (C\u00e2mara de Lobos).<\/li>\n\n\n\n<li>04\/12\/2024&nbsp;&#8211; <a href=\"https:\/\/www.uma.pt\/sobre\/faculdades-e-escolas\/escola-superior-de-tecnologias-e-gestao\/\">Escola Superior de Tecnologias e Gest\u00e3o<\/a> (Funchal).<\/li>\n\n\n\n<li>09\/12\/2024&nbsp;&#8211; <a href=\"https:\/\/sociohabita.funchal.pt\/inclusao_centros_comunitarios\/ver\/7\">Centro S\u00e9nior das Cruzes<\/a> (Funchal).<\/li>\n\n\n\n<li>10\/12\/2024&nbsp;&#8211; <a href=\"https:\/\/jfcamacha.pt\/freguesia\/instituicoes\/2\">Casa do Povo da Camacha<\/a> (Santa Cruz).<\/li>\n\n\n\n<li>12\/12\/2024&nbsp;&#8211; <a href=\"https:\/\/www.madeira.gov.pt\/ehtm\">Escola Profissional de Hotelaria e Turismo da Madeira<\/a> (Funchal).<\/li>\n\n\n\n<li>17\/12\/2024 &#8211; <a href=\"https:\/\/www.uma.pt\/departamentos\/linguas-literaturas-e-culturas\/pessoas\/\">Departamento de L\u00ednguas, Literaturas e Culturas<\/a> da UMa (Funchal).<\/li>\n\n\n\n<li>10\/02\/2025 &#8211; <a href=\"https:\/\/www.unescochair.usi.ch\/summer-schools-2\/winter-school-2025-madeira\">UNESCO Winter School<\/a> \u201cDigital Media for Island Tourism. The case of Madeira and its heritage&#8221; (USI\/ FLUC\/ESHTE\/UMa, Funchal).<\/li>\n\n\n\n<li>04\/10\/2025 &#8211; <a href=\"https:\/\/dolival.pt\/\">D&#8217;Olival Azeites &amp; Cia<\/a>.<\/li>\n\n\n\n<li>16\/10\/2025 &#8211; <a href=\"https:\/\/www.facebook.com\/tunadelas\/?locale=pt_PT\">Tuna D&#8217;Elas &#8211; Tuna Feminina da Universidade da Madeira<\/a>.<\/li>\n\n\n\n<li>17\/10\/2025 &#8211; <a href=\"https:\/\/www.facebook.com\/GFPSol\/\">Grupo de Folclore da Ponta do Sol<\/a>.<\/li>\n\n\n\n<li>19\/10\/2025 &#8211; <a href=\"https:\/\/www.racius.com\/visual-moderno-construcoes-lda\/\">Visual Moderno Constru\u00e7\u00f5es Ld\u00aa<\/a>.<\/li>\n\n\n\n<li>20\/10\/2025 e 22\/11\/2025 &#8211; <a href=\"https:\/\/www.facebook.com\/p\/Associa%C3%A7%C3%A3o-Desportiva-do-Campan%C3%A1rio-100063618486920\/\">Associa\u00e7\u00e3o Desportiva de Campan\u00e1rio<\/a>.<\/li>\n\n\n\n<li>22\/10\/2025 &#8211; <a href=\"https:\/\/ebsm.pt\/\">Escola B\u00e1sica e Secund\u00e1ria de Machico<\/a>.<\/li>\n\n\n\n<li>23\/10\/2025 &#8211; <a href=\"https:\/\/www.facebook.com\/carlac.truebeauty18\/\">Centro de Est\u00e9tica True Beauty<\/a>.<\/li>\n\n\n\n<li>23\/10\/2025 &#8211; <a href=\"https:\/\/www.infoempresas.com.pt\/Empresa_BRASILINVEST-MARKETING-SERVICOS.html\">Brasilinvest- Marketing e Servi\u00e7os, Soc. Unip., Ld\u00aa<\/a>.<\/li>\n\n\n\n<li>24\/10\/2025 &#8211; <a href=\"https:\/\/www.madeirafriends.org\/\">Madeira Friends<\/a>.<\/li>\n\n\n\n<li>28\/10\/2025 &#8211; <a href=\"https:\/\/www.facebook.com\/Agrupamento1082\/\">Escuteiros de Santa Cec\u00edlia &#8211; Agrupamento 1082<\/a>.<\/li>\n\n\n\n<li>29\/10\/2025 &#8211; <a href=\"https:\/\/www.facebook.com\/p\/Snack-Bar-O-Capelinha-100087791017112\/\">Bar O Capelinha<\/a>.<\/li>\n\n\n\n<li>30\/10\/2025 &#8211; <a href=\"https:\/\/www.cm-pontadosol.pt\/viver\/concelho\/freguesias\/canhas\">Junta de Freguesia dos Canhas<\/a>.<\/li>\n\n\n\n<li>30\/10\/2025 &#8211; <a href=\"https:\/\/www.madeirahomerentals.com\/\">Madeira Home Rentals<\/a>.<\/li>\n\n\n\n<li>03\/11\/2025 &#8211; <a href=\"https:\/\/cp-portosanto.pt\/\">Casa do Povo do Porto Santo<\/a>.<\/li>\n\n\n\n<li>03\/11\/2025 &#8211; <a href=\"http:\/\/Casa do Povo de S\u00e3o Martinho\">Casa do Povo de S\u00e3o Martinho<\/a>.<\/li>\n\n\n\n<li>04\/11\/2025 &#8211; <a href=\"https:\/\/www.hoteisajuda.pt\/\">Hotel Jardins d\u2019Ajuda<\/a>.<\/li>\n\n\n\n<li>05\/11\/2025 &#8211; <a href=\"https:\/\/www.riu.com\/pt\/hotel\/portugal\/madeira\/hotel-riu-madeira\">Hotel Riu Madeira<\/a>.<\/li>\n\n\n\n<li>10\/11\/2025 &#8211; <a href=\"https:\/\/cm-ribeirabrava.pt\/universidade-senior\/\">Universidade S\u00e9nior da Ribeira Brava<\/a>.<\/li>\n\n\n\n<li>10\/11\/2025 &#8211; <a href=\"https:\/\/xarabanda.pt\/\">Xarabanda Associa\u00e7\u00e3o Musical e Cultural<\/a>.<\/li>\n\n\n\n<li>10\/11\/2025 &#8211; <a href=\"https:\/\/www.freguesiatabua.pt\/\">Junta de Freguesia da Tabua<\/a>.<\/li>\n\n\n\n<li>10\/11\/2025 &#8211; <a href=\"https:\/\/scmcalheta.pt\/\">Santa Casa da Miseric\u00f3rdia da Calheta<\/a>.<\/li>\n\n\n\n<li>13\/11\/2025 &#8211; <a href=\"https:\/\/www.madeira.gov.pt\/drppil\/pesquisar?LiveSearch=CACI\">Centro de Atividades e Capacita\u00e7\u00e3o para a Inclus\u00e3o de Santa Cruz<\/a>.<\/li>\n\n\n\n<li>13\/11\/2025 &#8211; <a href=\"https:\/\/www.cdsaoroque.com\/\">Clube Desportivo de S\u00e3o Roque<\/a>.<\/li>\n\n\n\n<li>17\/11\/2025 &#8211; <a href=\"https:\/\/camara-de-lobos.territoriodigital.pt\/diretorio-de-servicos\/ver\/69\/centro-comunitario-cidade-viva\">Centro Comunit\u00e1rio Cidade Viva<\/a>.<\/li>\n\n\n\n<li>18\/11\/2025 &#8211; <a href=\"https:\/\/www.jf-stamariamaior.pt\/autarquia\/noticias\/30-universidade_senior\">Universidade S\u00e9nior de Santa Maria Maior<\/a>.<\/li>\n\n\n\n<li>18\/11\/2025 &#8211; <a href=\"https:\/\/cp-saogoncalo.pt\/\">Casa do Povo de S\u00e3o Gon\u00e7alo<\/a>.<\/li>\n\n\n\n<li>19\/11\/2025 &#8211; <a href=\"https:\/\/associativismo.cm-camaradelobos.pt\/menu\/lista-associacoes\/detalhe-associacoes\/1420-centro-social-e-paroquial-da-encarnacao\">Centro Social e Paroquial da Encarna\u00e7\u00e3o<\/a>.<\/li>\n\n\n\n<li>19\/11\/2025 &#8211; <a href=\"https:\/\/www.causasocial.pt\/\">Causa Social<\/a>.<\/li>\n\n\n\n<li>19\/11\/2025 &#8211; <a href=\"https:\/\/www.einforma.pt\/servlet\/app\/portal\/ENTP\/prod\/ETIQUETA_EMPRESA\/nif\/518829324\/source\/search\/campaign\/fichaemp\/\">Pilares In\u00e9ditos Ld\u00aa<\/a>.<\/li>\n\n\n\n<li>19\/11\/2025 &#8211; <a href=\"https:\/\/www.infoempresas.com.pt\/Empresa_APOSTA-PRECISA.html\">Aposta Precisa Ld\u00aa<\/a>.<\/li>\n\n\n\n<li>20\/11\/2025 &#8211; Leonor Vares Soc. Unip., Ld\u00aa.<\/li>\n\n\n\n<li>21\/11\/2025 &#8211; <a href=\"https:\/\/www.casapovosaoroque.pt\/\">Casa do Povo de S\u00e3o Roque<\/a>.<\/li>\n\n\n\n<li>21\/11\/2025 &#8211; <a href=\"https:\/\/cp-pauldomar.pt\/\">Casa do Povo do Paul do Mar<\/a>.<\/li>\n\n\n\n<li>21\/11\/2025 &#8211; <a href=\"https:\/\/www.threehouse.com\/\">Hotel Three House<\/a>.<\/li>\n\n\n\n<li>21\/11\/2025 &#8211; <a href=\"https:\/\/www.instagram.com\/p\/DPLbuX3jIf0\/\">Associa\u00e7\u00e3o para Promo\u00e7\u00e3o da Heran\u00e7a Madeirense<\/a>.<\/li>\n\n\n\n<li>22\/11\/2025 &#8211; <a href=\"https:\/\/cspsaobento.pt\/\">Centro Social e Paroquial de S\u00e3o Bento da Ribeira Brava<\/a>.<\/li>\n\n\n\n<li>26\/11\/2025 &#8211; <a href=\"https:\/\/casadopovodafajadaovelha.pt\/\">Casa do Povo da Faj\u00e3 da Ovelha<\/a>.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded is-style-rounded--2\"><img loading=\"lazy\" decoding=\"async\" width=\"1909\" height=\"922\" src=\"https:\/\/vinhomadeira.web.uma.pt\/wp-content\/uploads\/2025\/01\/Universidade-Senior-do-Imaculado-Coracao.png\" alt=\"\" class=\"wp-image-982\"\/><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"translation-block\">In each of these clarification sessions, the students asked to the audience <a href=\"https:\/\/vinhomadeira.web.uma.pt\/en\/?page_id=509\" data-type=\"page\" data-id=\"509\" target=\"_self\">why the respective entity should give its consent<\/a> to this initiative. The ideas that came from this sharing of knowledge were then transmitted to the respective directive office of the host entities, and they were asked to provide a <strong><a href=\"https:\/\/vinhomadeira.web.uma.pt\/en\/?page_id=517\" data-type=\"page\" data-id=\"517\" target=\"_self\">letter of consent<\/a><\/strong>, with a view to formalizing the request for registration on the ICH Representative List.<\/p>\n\n\n\n<p class=\"translation-block\">All these initiatives have in turn created the opportunity to explain personally and locally<strong> <a href=\"https:\/\/vinhomadeira.web.uma.pt\/en\/?page_id=350\" data-type=\"page\" data-id=\"350\" target=\"_self\">what intangible cultural heritage consists<\/a><\/strong> of and the representative list that UNESCO has dedicated to it. It was also possible to clarify, first-hand, the difference between this list and that of the <a href=\"https:\/\/whc.unesco.org\/en\/list\/\" target=\"_self\">World Heritage<\/a>. Madeirans often confuse them, due to the unsuccessful <a href=\"https:\/\/ifcn.madeira.gov.pt\/images\/Doc_Artigos\/Divulgacao\/publicacoes\/livros\/Livrete_Levadas_da_Madeira_CPMUNESCO.pdf\" target=\"_self\">application of Madeira's levadas<\/a>, carried out by the <a href=\"https:\/\/www.madeira.gov.pt\/srapa\" target=\"_self\">Regional Secretariat for Agriculture, Fisheries and Environment<\/a>, together with other bodies, including the <a href=\"https:\/\/www.madeira.gov.pt\/drc\" target=\"_self\">Regional Directorate of Culture<\/a> (which UNESCO recommended be reformulated) .<\/p>\n\n\n\n<p class=\"translation-block\">The application of the Madeira Wine Traditions is also a unique opportunity to raise awareness among the different segments of island society about <strong><a href=\"https:\/\/vinhomadeira.web.uma.pt\/en\/?page_id=181\" data-type=\"page\" data-id=\"181\" target=\"_self\">the<\/a><\/strong> <strong><a href=\"https:\/\/vinhomadeira.web.uma.pt\/en\/?page_id=181\" data-type=\"page\" data-id=\"181\" target=\"_self\">importance of vine growers<\/a> <\/strong>in the continuity of this cultural heritage. We thus echoed the concerns expressed by many of them during the interviews, regarding the <strong>increasingly weak economic return<\/strong> of their effort and the <strong>low social valuation<\/strong> of their work. The importance of this socio-professional group was in fact one of the key ideas focused during the <strong><a href=\"https:\/\/madeira.rtp.pt\/sociedade\/universidade-conduz-candidatura-do-vinho-madeira-a-unesco-video\" target=\"_self\">kick-off ceremony of the candidacy<\/a><\/strong>, which took place at the University of Madeira,  on September 11, 2024. The auditorium was completely filled, which shows the affection that the community has for the cultural element object of the application for registration under analysis. The wide coverage of this event by the regional, national and international media has in turn given the possibility of expanding the reach of this initiative.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded is-style-rounded--3\"><img loading=\"lazy\" decoding=\"async\" width=\"3475\" height=\"2514\" src=\"https:\/\/vinhomadeira.web.uma.pt\/wp-content\/uploads\/2025\/01\/IMG_9419.jpg\" alt=\"\" class=\"wp-image-344\"\/><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"translation-block\">The public discussion of the <strong><a href=\"https:\/\/vinhomadeira.web.uma.pt\/en\/?page_id=389\" data-type=\"page\" data-id=\"389\" target=\"_self\">Charter for the Safeguarding of Madeira Wine Traditions<\/a><\/strong>, announced on that day, was scheduled for December 14, 2024. These initiatives were important because the success of the candidacy depends, to a large extent, on the buy-in of all the living forces in the region. In addition, the panel of participants should be <strong>interdisciplinary, cross-sectoral and open to all stakeholders<\/strong>, starting with the vine growers. This was the reason that led us to schedule the public discussion at the Civic Center of Estreito de C\u00e2mara de Lobos, a parish self-titled \"Land of Wine\". The municipality of C\u00e2mara de Lobos collaborated in the organization of this event.<\/p>\n\n\n\n<p class=\"translation-block\">The participation of third parties, namely the municipalities, the Regional Government, academia and the people's houses, was aimed at highlighting the <strong>importance of this activity<\/strong> for the economic, social and cultural life of our region. It was a <strong>hybrid meeting<\/strong>, using videoconferencing tools, facilitating the participation not only of the <strong>Porto Santo community<\/strong>, but also of the communities of the <strong>Diaspora<\/strong>. Generally, these are left out of this type of procedure (as previous studies have shown), but also of<strong> importers<\/strong> and <strong>connoisseurs <\/strong>of <strong>other nationalities<\/strong>. All of them are part of <strong>the Madeira Wine Heritage Community<\/strong>, which is defined as the group of people who mobilize in favor of its viability, in the <a href=\"https:\/\/vinhomadeira.web.uma.pt\/en\/?page_id=389\" data-type=\"page\" data-id=\"389\" target=\"_self\">document<\/a> presented this day.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/vinhomadeira.web.uma.pt\/wp-content\/uploads\/2025\/03\/Viticultura-e-tradicoes-do-Vinho-Madeira_Prancheta-1-copia.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"translation-block\">This Charter, or \"Charter\" as it is called in UNESCO arenas, is a central element of the application. It is a kind of declaration of principles that demonstrates the commitment of the community, which proposes the nomination, to make the cultural element that it intends to inscribe viable. A first version of this document was provided, well in advance, to all the entities mentioned above, namely all the competent bodies of the Regional Government and all municipal councils, parish councils, community centres and other non-profit cultural and recreational organizations in the Autonomous Region of Madeira and beyond.<\/p>\n\n\n\n<p class=\"translation-block\">Everyone thus had the opportunity <strong>to analyse its content, request clarifications, suggest amendments or even additions<\/strong>. On December 14, 2024, it was possible to present a definitive document, right at the end of the meeting, which could be ratified immediately by those present, either physically or virtually. Those who did not have the possibility to participate in this event still have the possibility to <a href=\"https:\/\/vinhomadeira.web.uma.pt\/en\/?page_id=389\" data-type=\"page\" data-id=\"389\" target=\"_self\"><strong>consult the Charter<\/strong><\/a> and, if you approve its content, <a href=\"https:\/\/vinhomadeira.web.uma.pt\/en\/?page_id=607\" data-type=\"page\" data-id=\"607\" target=\"_self\"><strong>subscribe to it<\/strong> <strong>here<\/strong><\/a>.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1085\" height=\"1409\" src=\"https:\/\/vinhomadeira.web.uma.pt\/wp-content\/uploads\/2025\/03\/fluxograma-EN.png\" alt=\"\" class=\"wp-image-570\"\/><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"translation-block\">We are now awaiting the assessment of the application for registration of Madeira Wine Traditions in the <strong><a href=\"https:\/\/www.patrimoniocultural.gov.pt\/inventarioinpci\/\" target=\"_self\">national inventory of intangible cultural heritage<\/a><\/strong>, a <em>sine qua non <\/em>condition to be able to proceed with the <strong>formalization of the application<\/strong> with the <a href=\"https:\/\/unescoportugal.mne.gov.pt\/pt\/\" target=\"_self\"><strong>National Commission of UNESCO<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Esta candidatura \u00e9 tamb\u00e9m uma oportunidade \u00fanica de sensibilizar os diferentes segmentos da sociedade insular para a import\u00e2ncia dos viticultores na continuidade das Tradi\u00e7\u00f5es do Vinho Madeira. A Universidade da Madeira j\u00e1 formalizou o pedido de inscri\u00e7\u00e3o das Tradi\u00e7\u00f5es do Vinho Madeira no Invent\u00e1rio Nacional do Patrim\u00f3nio Cultural Imaterial, junto do Minist\u00e9rio da Cultura. Este [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-336","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/vinhomadeira.web.uma.pt\/en\/wp-json\/wp\/v2\/pages\/336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vinhomadeira.web.uma.pt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vinhomadeira.web.uma.pt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vinhomadeira.web.uma.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vinhomadeira.web.uma.pt\/en\/wp-json\/wp\/v2\/comments?post=336"}],"version-history":[{"count":51,"href":"https:\/\/vinhomadeira.web.uma.pt\/en\/wp-json\/wp\/v2\/pages\/336\/revisions"}],"predecessor-version":[{"id":1823,"href":"https:\/\/vinhomadeira.web.uma.pt\/en\/wp-json\/wp\/v2\/pages\/336\/revisions\/1823"}],"wp:attachment":[{"href":"https:\/\/vinhomadeira.web.uma.pt\/en\/wp-json\/wp\/v2\/media?parent=336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}